Small Business Websites
Small Business websites are finally getting their day in the sun.
TV ratings are in a tailspin. TiVo is riling advertisers everywhere. Free TV shows are popping up all over online. Network execs are broiling under the collar. Once profitable programming lineups are now solemnly queuing outside soup kitchens. Let’s face the music, television’s golden years have been unceremoniously dumped at the curb. And this whole time, the web and small business websites have been quietly digging holes in the desert to bury television for good.
The Death Of TV And Growth In Multimedia Is Fueling Small Business Websites.
Much like “video killed the radio star,” more complex small business websites that blend video with dynamic content, are completely obliterating the line between traditional TV and yesterday’s internet. Fueling this metamorphosis is the explosion in broadband and mobile internet adoption. Broadband, much like an eight-lane highway compared to a two-lane country road, speeds up traffic flow-enabling small business websites to engage users with feature-rich interactive experiences using video, audio and previously unthinkable technologies.
Broadband’s Impact On Small Business Website Features
Running alongside the growth in broadband, new technologies, previously impractical thanks to sluggish internet connects, are taking root as the new standard for successful small business websites. Features like video seminars and conferences, Podcasts and audio coupled with Flash-animated interactive presentations, think PowerPoint on steroids, add dynamite to your small business website. They’re compelling sales tools! And as any savvy business owner can attest, when compared with a traditional marketing, online material can cost significantly less, and can be rolled out time and time again to reel in new customers at little to no additional cost.
By adding rich interactive experiences to your small business website in the form of video, audio and multimedia presentations, you will become much more effective in presenting yourself and your business to current and potential customers. For example, a short online demonstration that let’s a user virtually interact with a product or learn about a service, is much more valuable than a bulleted list of features and benefits.
Producing Multimedia Content For Your Small Business Website
Thankfully, multimedia content doesn’t have to be difficult or time-consuming to create for your small business website. Think simple! Something like a 10-minute Podcast round table discussion lead by you and your sales team about the benefits of your services or new features of a new product, can position your small business website as the “go to” resource. Or, if you have speaking engagements, have a colleague with a camcorder record your next speech or presentation for use on your small business website. These are all small opportunities that pay big dividends as your library of content grows.
The Future Of Video And Small Business Websites
Web, meet late night infomercial. Hold on! We know what you’re thinking. “Infomercials! Those damn things are for suckers. They’re cheesy sales pitches and have no place in selling my business.” Well… you’d be right and wrong at the same time. In no way is a hard-line buy-now sales pitch being advocated. That approach will eat away at your credibility and professionalism. However, a lot can be learned from infomercials and applied to marketing your products and services online. It’s all about subtle persuasion and psychology.
Direct marketers have known for years that those late-night 30-minute commercials for the latest and greatest cooking knives, stick anywhere lights, and gadgets captivate audiences and convert sales . These infomercials work and work really well because there is little else to capture the insomniac’s attention. And therein lays the golden egg. The direct marketer knows his audience won’t be channel surfing, so he focuses on making the sale.
And just like the fella who’s wide-eyed at three in the morning learning about the most versatile pasta maker on the planet… visitors to your small business website are already interested in you. They’re receptive to your services and offer. Keep them on your site and sell, sell, sell! Use this psychological advantage when preparing your webinars, Podcasts and Flash presentations. And remember, when producing content for your small business website, customize your content for each visitor. You aren’t talking to large groups of people. Your content should be a one-on-one dialogue with a single person — with the goal to contact you to discussion on how your product or service solves their problem.
What Does All Of This Mean For Your Small Business Website?
Plain and simple, like any other shift in media dominance and advances in technology — either you adapt, or you fade away and die in obscurity. Smart business owners are leveraging this beefed-up toolbox of new small business website technologies and marketing techniques to not only outpace their gun-shy counterparts, but whip the paint off ‘em! So, start incorporating video, audio and multimedia features into your small business website — it’s the wave of the future that’s cresting right before our eyes.
Take advantage of Hyperweb's expertise in building small business websites
Hyperweb builds small business websites that allow you to control your own website. Best of all - they'll help you with all aspects of your small business website including video and search engine optimization.
- Full Content management Capabilities (Add/ update / Delete any content on your website, Anytime, from Anywhere)
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