If you are a business owner who relies on a website to acquire and interact with customers and handle transactions, then it is time to pay attention. Your website may actually be working against you and making it harder to achieve success. Here are 10 sure signs that it is time to take the plunge and invest in a website redesign:
1. You aren’t using a CMS
Content management systems are more sophisticated and user friendly than ever before. You can access the backend of your website and make changes without having to use code or call on an expert. If you aren’t using a CMS, then you are probably wasting time and money to complete simple updates.
2. Your website isn’t responsive.
The statistics don’t lie. The majority of visitors to your website will be viewing it on a smart phone or tablet. Your website needs to look good on any device.
3. Out of date design.
While some things are certainly timeless, design tastes and preferences do change. Make sure that your site looks up to date and modern.
4. Poor call to actions.
At this point in time, readers have certain expectations when it comes to navigating a website. They know where to look for contact information or where to go to make a purchase. If your website lacks clear cues or uses ineffective call to actions, then it won’t take long for visitors click off your page. Make the most of your site by telling them exactly what to do. Buy now!
5. It was last updated in 2013.
Chances are that your company has gone through some major and minor changes in the past two years. Why shouldn’t your website reflect those? If your branding, messaging or marketing strategy has changed, but your website hasn’t, then there is a real disconnect that needs to be corrected.
6. No social media presence.
To be competitive and relevant, you need to have a social media presence. Add social buttons on your site, individual posts and make it as easy as possible for visitors to share and like your content.
7. You aren’t generating leads and converting sales.
Your website is more just a display case for your product or service. It is a powerful tool that lets you interact with potential customers and foster relationships. It should help you collect contact information, generate leads and convert visitors into long-term customers. If it isn’t doing those things, then it isn’t even coming close to reaching its full potential.
8. You haven’t incorporating analytics.
You won’t know how your website is performing, who is visiting your site or mush else without incorporating analytics and reporting tools into your site. Harness the power of data and use it to your advantage.
9. It’s slow.
Visitors make snap decisions about whether to stay on your site or move on to one of your competitors. If they encounter slow load times, they are sure to click away. Don’t lose the sale in the first 3-4 seconds with a website that wastes time loading.
10. You have low search engine rankings.
Search engine algorithms have become more complicated and demanding. An old website may be implementing poor SEO practices that have you showing up several pages deep in search results. Updating your website will go a long way in helping potential customers find you online.
Customer tastes change. Design standards evolve. New technology affects how we do business. Marketers have to constantly adapt and so does your website. If business has been slow, adding new life may be as simple as a redesign.