Naturally, these brands have long sought to take advantage of the potential attention and awareness they can get on the network. A number of case studies show just how successful marketing on Facebook can be if you get the right balance of creativity and strategy. To help you achieve similar success, here are 10 reasons your business should build a Facebook business page.
⦁ You Can Run an Ad Campaign
Facebook allows you to run ads for as little as $5 per day. The network’s biggest advantage are its targeting opportunities, allowing you to show your ads to an audience you know to be interested in your brand. For example, you can run ads specifically designed to target your email subscriber list, or users who have recently visited your website.
⦁ You Can Use Video Ads to Showcase Your Brand
In addition to ‘regular’ text and link ads, Facebook video ads are rapidly gaining popularity. The network’s autoplay feature almost guarantees that your audience will pay attention, giving you the opportunity to showcase your business and raise awareness of your brand. Additionally the cost-per-coick for video ads on Facebook (especially those that feature videos uploaded directly to Facebook) tend to be much less expensive than regular pay-per-click ads.
⦁ You Can Analyze Your Audience and Posts to Gain Insights
Facebook business pages come integrated with an extensive analytics platform called ‘Insights,’ which allows you to gain valuable information about both your audience and the success of your efforts. You can glean average audience demographics, while also comparing individual posts or ads to each other to learn valuable marketing lessons.
⦁ You Can Create Custom Tabs and Contests
Rather than simply funneling all traffic to your timeline, you can create brand-specific tabs that invite your audience to visit and take a next step. For example, you can use a custom tab to run a contest that encourages visitors to engage with your brand and increase their awareness and recall.
⦁ You Can Take Advantage of Cross-Channel Marketing
Through Facebook’s remarketing features, you can target users who learned about you or visited your website from a different source – such as Google – on the network. Research suggests that your audience will only remember you and take action that leads toward becoming a customer after multiple touches, which you can accomplish through using Facebook for cross-channel integration.
⦁ You Can Ask Questions that Involve Your Audience
The more involved your audience feels in your brand, the more likely they’ll be to eventually become customers. On Facebook, you can increase that level of engagement by asking your audience questions related to your brand. You can even go one step further, inviting them to be part of your branding and product development through crowdsourcing.
⦁ You Can Deliver Exceptional Customer Service
Increasingly, Facebook is moving from a pure marketing platform to a crucial customer service tool. Your current customers will ask you questions and voice concerns, which is your opportunity to improve your reputation and create loyalty. Always answer inquiries and complaints promptly and publicly.
⦁ You Can Use Facebook Offers and Drive Store Traffic
Facebook allows businesses to create network-specific offers, such as coupons or free shipping. If you offer your products or services for sale online, use the network to drive traffic to your online store through these exclusive offers. Then, increase your Facebook audience by pointing your other efforts – email, for example – to your Facebook offers.
⦁ Use Your Page as an SEO Tool
When your audience googles your brand name, your Facebook page will appear in the results – giving your business extra exposure. But you also use the network for more industry-specific SEO efforts, creating posts that include crucial keywords for your audience.
⦁ Create a More Transparent Brand Presence
An effectively-run Facebook page increases transparency in the eyes of your audience. The more you share about your business, the more they feel they are a part of your operations. Behind the scenes content, for example, allows them a look behind the curtain and increases your credibility. Don’t use Facebook as a simple tool to push out one-way promotions; instead, encourage interactions and promote brand transparency through authentic updates on your business page.
Facebook is the world’s largest social media network, and can play a big part in growing your business. But a strategic brand presence on the network is also time consuming, and requires both patience and hard work.