Mobile-friendly is no longer sufficient
It’s amazing how this happened, isn’t it? You can still remember to the days when the iPhone was first released and businesses were way ahead of the curve if they had a mobile-friendly website.
Well, time marches on and the new approach is websites is “mobile-first”. This means putting your mobile website ahead of your desktop website from a design perspective, for an optimal user experience.
The solution to mobile is responsive design. With it, your website design will adapt to any screen no matter if it’s on an iPad, Samsung Galaxy, or Asus laptop.
Google’s Pigeon update
Starting in 2014, Google started rolling out updates to its local search algorithm. Pigeon will probably stay relevant for the next two years. As a result, small businesses must modify their search engine marketing strategies.
When it comes to the update, you should focus on your “local” information. For starters, that means making sure your company’s address, phone number, and email account are all consistent on the Internet. If you list different information on Facebook, then Google won’t know what to think of your company.
Chasing the optimal user experience
Businesses are always raising the web design bar, so having an optimal user experience is nearly impossible. But that doesn’t mean you shouldn’t try.
The new trend as of late is Parallax scrolling. You’ve probably seen it before. It’s when a website’s background scrolls slightly slower than its foreground, which gives businesses more creativity in crafting their user experience.