A lot of it has to do with cost. Not many business owners are willing to hire a new employee solely for web design. And we can’t blame them. Websites are designed once and don’t need too much maintenance afterwards.
When businesses outsource web design, on their other hand, they get a professional product for a fraction of the cost. It helps businesses save money and improve their website at the same time.
There’s just one thing you have to look out for: security. Your website isn’t just the core of your digital marketing strategy, it also contains secure information about your business and customers.
We can’t stress enough that business owners shouldn’t just outsource their web design to anybody. They have to be sure that they’re leaving their website to an honest designer.
A recent Globe and Mail article talks about this issue of web design. Here’s some advice that the article provides:
“It also creates a monitoring problem. If you hire someone to work on a computer in the back, how do you know what they’re doing? How long does it really take to update the website and respond to customers? These questions can be difficult to answer; even large corporations struggle with them.”
There’s one quality of a web designer to look for that answers all of these questions: transparency. As long as your web designer is upfront with his or her decisions and actions, you won’t have any problems.
Businesses outsource web design for several reasons. But before doing so, they have to research the agency and make sure they’re trustworthy. The least you can ask for is transparency.