Your website is essential to establishing and growing your small business. It is the foundation for all of your online marketing efforts. However, simply having a website isn’t going to help boost your company’s exposure or increase your customer base. If your website isn’t performing well, then it may be time to replace it.
So how do you figure out whether or not your website is effective and whether or not it needs to be replaced? You’ll want to grade your website by going over the following five things:
Today, a blog is absolutely critical to your web presence. It is the platform on which you release all of your content. Good quality content will help to keep readers interested and can also help strengthen your reputation as an authority within your industry. By optimizing and promoting your blog, you’ll help to increase exposure to your brand and bring in more traffic. When judging your blog’s effectiveness, you’ll need to measure your blogging frequency, content length, social media shares and likes, your use of images, links to lead generating forms and your use of meta descriptions..
2. Lead Generation
This involves converting your visitors by getting them to fill out a form in return for something of value. Lead generation is important because it’s your leads that eventually turn into customers. Important facets of lead generation on your website include how effective your forms are, how effective you use your forms to link blog content with your offers and how you use marketing automation and analytics tools.
3. Social Media
Social media has become a vital component of every content promotion. Your website should be optimized to make it easy for visitors to share blog content on various social media platforms (through the use of social share buttons). You should also promote your content by linking to your blog on your social channels. To judge how well you are using social media in conjunction with your website, you’ll want to measure your social media reach as well as how engage your social media posts are.
Mobile penetration has skyrocketed over the last few years. More and more people not only own mobile devices, such as smartphones and tablets, but they are beginning to use them to access the Internet at a higher rate than ever. If your website isn’t mobile-friendly, then it’s going to be difficult for mobile users to navigate your website, which will lead to a high bounce rate. You need to make sure that your website is displayed properly on screens of all sizes and that it is optimized for use on mobile devices. Not to mention that with the release of Google’s new algorithm update, your website won’t rank as high on mobile searches if it’s not mobile friendly.
SEO is hugely important to your website as it determines your ranking on Google’s search engine results. The higher your ranking is, the more exposure your site has to Google’s users, which in turn will dramatically increase the number of visitors to your site. Factors that determine proper SEO optimization include the number of high quality inbound links to your website, your blog’s social media activity, the number of pages that have been indexed by search engines and the description, title and components of each page.
Curious To See how Your Own Website Performs?
You can use HubSpot’s Marketing Grader to grade these five things in order to judge whether your website is effective and whether you need to replace it.