With more people using their smartphones and tablets to search the internet, it’s easy to see why Google decided to drop the rankings for non-mobile-friendly websites. They want to give their users what they want – websites that are easy to use on a mobile device. So what does this mean for your business or website? It’s good news if you have taken steps to make your website mobile friendly. If not, it means less exposure, fewer customers, and less profit. And it all happens on April 21st, in less than a month.
Whether people are coming to your site to read your latest blog post or to buy a product, having a mobile-friendly website will make it easier for the customer using a mobile device. In 2012, Google conducted a survey to determine what users expected from a website accessed from their smartphones.
This study showed those sites that weren’t mobile compatible actually sent customers to their competition. In fact, 67% surveyed were more likely to buy a product or use a service from a mobile-friendly site while 61% said if they couldn’t find what they wanted quickly, they would move on to another site. One profitable perk in converting your website before the April 21st ranking change is it can turn a visitor into a customer. The study showed that 74% were more likely to return to a mobile-friendly website.
While it’s clear having a mobile-friendly website is the way to get ahead in business, those who think relying on their high ranking on Google for a steady flow of customers are sadly mistaken. Google’s new mobile-friendly algorithm is predicted to send the “unfriendly” websites to the bottom of the rankings. Not sure if your website is mobile friendly? Find out here.
So why does Google really care about friendly and unfriendly websites? Because their users have spoken, and what they want are websites that are easy to navigate on their smartphones and tablets. If you want to reach the top of the rankings, Hyperweb can help.