Many businesses switched their websites over to responsive design last year. Rather than having a secondary option for mobile devices, they wanted to make it a priority in their marketing strategies.
Now, businesses are progressing further after the transition and are developing “responsive storytelling.” This refers to the experience your website offers along with its ability to adapt to different screen sizes.
A recent Forbes article talks about the development of responsive storytelling and its current role in web design:
“The phrase “responsive storytelling” isn’t new. Denise Jacobs, a creative evangelist, used the term back in 2012 referring to cross-platform and mobile-compatible storytelling. Our interpretation is more concerned with capturing your audience’s attention and then guiding them through an interactive and customizable flow of information that conveys your narrative in a way that’s uniquely useful to the individual.”
So even if you switch over to responsive design, your work isn’t over yet. Yes, you made it possible for your website to be access by any device, but since when has that been enough in terms of marketing?
Once you take care of the accessing part, you can start to focus on your user-experience. Think about how users view your website and what you can do to engage them more.
Storytelling has been a keyword so far in 2015. It’s mostly talked about in terms of content marketing, but it’s equally as important for your website experience.
When consumers visit your website, they don’t just want to read about your product’s technical specifications. They want a good story that starts with your mission, identifies a common problem along the way, and finishes by introducing your product.
Responsive storytelling is a great way to improve your user-experience. It goes beyond providing access to your website from all devices and focuses more on customer engagement.