When users now conduct searches on smartphones and tablets, Google gives a “mobile friendly” label to qualified websites. This little label will have a huge impact on your mobile website traffic.
Google may have been bold by introducing its mobile friendly label, but it’s at least completely transparent as to how businesses can qualify for it. They even listed specific requirements in their Google Webmaster blog:
- Check your pages with the Mobile-Friendly Test
- Read our updated documentation on our Webmasters Mobile Guide on how to create and improve your mobile site
- See the Mobile usability report in Google Webmaster Tools, which highlights major mobile usability issues across your entire site, not just one page
- Check our how-to guide for third-party software like WordPress or Joomla, in order to migrate your website hosted on a CMS (Content Management System) to use a mobile-friendly template
The first tip on the list is the most important. You should run your website’s URL through Google’s test as soon as possible. If your website doesn’t qualify as mobile friendly, then Google will tell you what exactly you need to fix.
If you’re wondering why this development is so important, then consider what will happen if your website isn’t regarded as mobile friendly. When a user makes a local Google search from a smartphone, your company, along with several competitors, will come up on the search engine results page (SERP). Do you really want all of the other websites to have the mobile friendly label while yours doesn’t?
There has always been a need for businesses to have a mobile version of their website. But with Google’s new label, having a mobile friendly site is more important now than ever. In order to meet Google’s requirements, you should consider using responsive design to optimize your website for both desktops and mobile devices.