The Importance of Mobile Friendly Websites

Whether you choose to access the internet via your mobile device or not, the fact of the matter is that your customers ARE.

Mobile surfing has all but replaced that of PC browsing, thanks to the rise of the smart phone. If your website has not been optimized as a responsive mobile site, then you are dropping valuable customers. Research shows that 57% of users will discard a website if it takes more than 3 seconds to load. Transactions on websites that are not mobile friendly will cause you to lose 30% of users. Here are four major points that explain the importance of a mobile friendly website.

Mobile users are a different breed of user

A person browsing on their mobile device generally has a different ambition than that of a PC user. On a mobile device, the individual typically wants information in a quicker, more-direct manner. Large, slow-to-load graphics along with other fluff, are not needed on a mobile site. They tend to make decisions impulsively, making simple purchasing a requirement for a mobile site. This consumer needs a clear path to information and easy-to-use purchase points.

Traffic has gone mobile

Over one-quarter of global internet searches has taken to the mobile device. It is estimated that over one billion users are conducting internet searches via mobile device, and interact with mobile websites and apps during all aspects of their day- watching TV, commuting, and even while using a desktop.

Conversion

80% of mobile shoppers claim that purchases are, for the most part, impulsive. An impulsive purchase is generally abandoned if the site is complicated and hard to navigate on a mobile unit. If the purchase is not impulsive but necessary, a customer is more likely to visit a competitor’s site that is mobile friendly. Having a mobile friendly site is a poignant way to impact conversions and drive sales.

Lessen single-page sessions

Having a user-friendly mobile site is a great way to lessen the amount of single-page sessions. A single-page session ratio also known as “Bounce rate”, is the ratio of how many users navigate away from a site after visiting only one page. If your mobile bounce rate is high, it is a sure sign that your mobile optimization needs tweaking. Users tend to leave a site if the homepage is hard to read on a mobile screen, if the links are hard to click, or are embedded in an awkward menu bar. If the page takes too long to load or you have graphics and apps that require flash programs, you are likely to lose customers to a competitive site.

These four key points are just the tip of the iceberg. There are numerous reasons why it is vital to have a mobile friendly website. If you are interested in optimizing your mobile business and translating your desktop content to mobile viewing specifications, please contact us for more information.