So, how do you put your best foot forward when it comes to your website? It’s all about design. But creating an effective website design is about more than bright colors and fancy fonts. Here are the four elements of a website that promotes business growth.
Design: Keep It Simple
When it comes to website design, it is possible to have too much of a good thing. Making your website too busy distracts from the message you’re trying to portray. To combat this, make sure your design includes plenty of whitespace. Here’s how whitespace betters your design.
- Legibility of content – With fewer graphics taking up space on your website, viewers can more easily read and comprehend the content.
- Ease of use – To get the best ROI from your website, it needs to be easy for users to navigate. If potential customers can’t quickly find the information they’re looking for, they’ll move on to the next site.
- CTA Visibility – The call to action is the bread and butter of your website. The greatest content and the most intriguing design won’t do a thing for your bottom line if you don’t present visitors with a strong CTA. Adequate whitespace ensures your website visitors can easily access your CTA, which leads to a higher conversion rate.
Test: Analyze Usability
Testing your website’s usability is the next step in growth-driven design methodology. But there’s more to testing than you might imagine. The best way to accurately test your website’s usability is with A/B testing. In this method, you simply compare two versions of the same web page to determine which one performs better. When completing your tests, remember to check for:
Measure: Find What Works
After testing, comes measuring. Consider the results from your tests and determine your ROI. When you measure, take into account your:
- Conversion rate;
- Bounce rate;
- Search engine traffic;
- Unique visitors;
- Page views;
- Inbound links.
Optimize: Make Improvements as Necessary
All the testing and analyzing in the world won’t benefit your website if you don’t take action to make improvements as needed. Even small changes can make a significant impact on your website design ROI.
Creating Continuous Growth
The most important thing to keep in mind with the growth-driven methodology behind website design is that it’s a continuous process. To get the best results, focus on incremental, continuous improvements. That means regularly testing, measuring, and optimizing.
When you start with a simple design, implement periodic testing and measuring, and then optimize in an incremental and continuous way, you experience a website that really works to build your business.