What SHOULD my Website Do for my Business?”

What does your website do for your business? In 2017, the answer to that question should be broad. Websites have become far more than just online billboards praising your services. If you’re wondering whether you are getting the most possible benefits from your website, ask yourself these 5 questions:

1) Does My Website Show Up in Google?

Search engine optimization should be at the center of any modern website. If you don’t strategically approach the process of getting ranked highly on Google and Bing for relevant keywords, you may need to reconsider your web design and digital marketing strategy.

Google is the most-visited website in the world, as the vast majority of consumers search online while looking into a product and before making a purchase. If your website does not show up on the first page of search results when that happens, you risk losing out on considerable exposure and web traffic.

2) Does My Website Keep Interest?

Of course, simply getting traffic to your website is far from enough. If your audience doesn’t like what they see, or expected something different, they will bounce and visit other sites instead.

Your website, as a result, needs to keep your audience’s interest beyond the first page. Include natural next steps through calls to action, offer valuable content in the form of blogs, and streamline your navigation to encourage your visitors to stay. The longer their visit, the more likely they’ll be to convert to leads and customers.

3) Does My Website Generate Leads?

Speaking of which: your website in 2017 should allow you to build a database of inbound leads, who signed up to become contacts in your database because they received something valuable (such as long-form content) in return. Your website, of course, needs to be built with this type of lead generation in mind.

That includes a number of landing pages, which – through social proof and a visual explanation of tangible benefits – encourage your visitors to sign up through a form. It should also include a conversion focus in all of your content, both visual and textual.

4) Does My Website Enhance My Thought Leadership?

Audiences across industries are becoming increasingly cynical toward advertising, as indicated by the fact that millions now turn to ad blockers in order to blend out promotions they have no interest in seeing. How are brands supposed to break that attention barrier?

The answer is simple: thought leadership. If you can create content that provides actual value and relevance to your audience, you will continue to get their attention. Your website, of course, needs to enable this type of thought leadership through blogging capabilities as well as long-form content such as whitepapers and ebooks.

5) Does My Website Integrate With My Digital Strategy?

Finally, a successful website needs to do more than stand in isolation. Instead, it should be an integrated part of a larger digital marketing strategy, all focused toward achieving the same goal: growing your business by gaining brand awareness, leads, and customers.

That integration can be easy, using tactics such as a live social media feed on your home page. It can also be complex, such as building pages on your website specifically designed toward specific audience segment you’re also reaching through other channels. Either way, integration and consistency between your website and various other digital marketing efforts is absolutely crucial.

An effective business website in 2017 should accomplish all of the above. If it doesn’t, you may not be getting the maximum possible benefit from your online presence. In that case, we’d love to work with you. Hyperweb offers comprehensive web design services that prioritize attractive design with a focus on both SEO and lead generation.

To learn more about how we can help you get your website ready for the new year, and maximize its return on investment, contact us.
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