First of all, we need to distinguish the difference between scalable web design and scalable cloud computing. The latter has to do with increasing or decreasing your storage capacity based on your usage. Businesses can save money when they scale up and scale down as needed.
Now, try to forget all about that until the end of the blog.
Scalable web design is completely different. It deals with how your website appears on different screens based on the number of pixels they have. So even if User A is using a Samsung Note and User B is using an iPhone, the website will scale accordingly.
To do this, you need to understand your target audience and their preferences. A recent Tech Cocktail article explains that you also need to sort content in order of importance:
“Therefore, the key to proper scaling of sites is to know which browsers your target audience is using and what they can and cannot do. The next thing to focus on is the information hierarchy and how it is perceived by users and the search engines. A basic design structure that properly takes hierarchy to heart when formatting content will always appear much more desirable than one that renders pages badly, while trying to incorporate the most elaborate design styles.”
It’s all about what you want prospective customers to see first when they visit your website. If you have a positioning statement or a groundbreaking statistic that you want them to see, then you can place it at the top of your site.
The reason scalability is so important for small business is because it makes their website easy to maintain. You don’t have to worry about individual devices since your website will adapt to screens on smartphones, tablets, desktops, and laptops.