It Does Wonders for SEO
Having quality, original content on your websites is great for your SEO efforts for a number of reasons. One, content that is created and published regularly between 300 and 500 words, has internal links to other relevant content, and also has naturally placed keywords helps a website rank organically on search engine result returns. The higher you rank in the search engine results the more your brand gets exposed to industry professionals and consumers alike. Also, the consistent publication of high-quality content creates a voice of authority for your brand as well as a back log of links to other content.
Encourages and Boosts Engagement
Good content in any medium encourages viewers of said content to engage with the brand whether or not they realize they are doing so. If you have good content that enriches the lives of viewers either through entertainment, knowledge, etc they might take the time to comment or share your content. Sharing your content on social media platforms is a great way for you to encourage consumer engagement with your brand. It also makes it very easy for people to share your content, which ultimately means that you can reach more people.
New Leads and Sales
As we discussed earlier good content creates a voice of authority for your brand. If you are working in a saturated market the more people who are exposed to your brand and align that exposure with expertise in a field, the more leads you are going to generate and as a result the more sales you will make. Good content is not generally salesly. Content that is salesly is hard for people to engage with on an authentic level. Good enriching content helps bring people from consumers to customers and eventually to brand advocates. The more people you can get to talk about you in a positive way organically, the better your sales efforts are going to be.
Adds Value to Your Brand
If you can create content that teaches people something new, or entertains them for a few minutes you are creating something valuable. It is hard to measure the ROI of these types of efforts, but the relationship between the brand and the customer is something that transcends monetary value. Creating a positive relationship with your audience and customers will create a lot more value for your brand and while you may not be able to accurately gauge the monetary results it will be a positive thing for your business efforts.
When it comes to the Internet and digital marketing traffic is very important. If you have great, original content on your site or blog or social media page, you are going to have more people visiting your sites and the people who do visit are going to spend more time there.