1. Know how to maximize your return on investment (ROI)
Measuring and improving ROI is the first step to making the most out of your website. And the first step to measuring your ROI is knowing more about your visitors. How many are unique? How many keep coming back to your site? How are they finding your site? To measure these and other variables, you need an analytics service, such as Google Analytics or HubSpot.
Once you know how to view the type of traffic you’re getting, it’s time to analyze it. How many of your visitors are unique? How many are repeat, coming back to your website again and again? You want to strike the right balance of traffic here; repeat visitors are a sign that you have good content, but drawing unique visitors is what maximizes leads, which of course means more profits. Also keep an eye on which links and keywords lead to the most hits, and which pages are the most popular. If you know your sites statistics, you can easily tailor it to meet the demands of customers.
2. Write Memorable Calls-To-Action
A call-to-action sounds simple enough in theory. You tell a customer that they should try something, such as click a link or buy a product, and they do. But creating calls-to-action memorable enough to actually result in, well, action, can be a challenge. But with a few simple rules, its an easy challenge to solve.
Language is key in calls-to-action. Enthusiastic phrases and active command verbs go a long way in sticking in a customer’s mind. “Click the above link for more information” is a boring call-to-action. “Find out more now!” with a link embedded directly in the text cuts out the clutter, is much more engaging and memorable, and entices subscribers to click immediately, rather than having to double back on the page to find a link.
3. Your Website Should Solve the Users Pain Points- Not Talk About You
Pain points are problems that customers want solved. They pay attention when your website offers those solutions. Get to the point by solving their pain points. While its tempting to turn a website into a company biography, customers are far more likely to be there to ease their pain points, not to learn more about your history.
The best way to identify your user’s pain points is to give them a platform to discuss them. Social media sites, such as Facebook and Twitter, are great platforms for having back-and-forth conversations with users about their needs. A frequently asked questions (FAQ) page is a must. Identifying the most common user needs and providing a webpage that spells out exactly how your business can solve those needs will forge an immediate positive link between your company and your websites visitors. Remember: to make your website a profit centre, it has to fit the needs of the customers.
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Written by Carl Messenger-Lehmann
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