Effectiveness of Video Advertising
A 2015 BrightRoll and IAB Canada study of 100 executives at top advertising agencies in Canada reported that not only is online video becoming increasingly mainstream, but also is effective at growing awareness of your website.
The survey showed that 67% of respondents “believed online video advertising is as effective or more effective than TV.” Industry experts agree, investing in video content for your website is a smart and cost-effective use of your resources.
What Your Video Needs
Videos do not need a Hollywood budget with a long running time and costly CGI effects to be successful. The three biggest projectors of success are completed views, conversion, and brand lift. A short video that offers a summary of your product or service in easy to understand terms which targets your specific customers is more valuable than reach, price, or format.
Key Questions for Designing a Video
As you consider making a video for your website, consider the following:
- What does your company do exceptionally well?
- Why is the service or product you offer unique among your competitors?
- What are the key benefits, simply defined, that your customers get by choosing you?