Having a social media presence can be important for your health and wellness business. One of the social media channels many small businesses rely on is Pinterest. Here’s a short summary of what Pinterest is, who uses it and some tips on how you can make Pinterest work for your business.
Pinterest is essentially an online scrapbooking tool. It requires users to ‘Pin’ images that are mainly inspirational. Each image added (or, ‘Pinned’) to your boards can have a link to a website (such as a page on your website).
There are many brand opportunities for companies using this channel. A recent study found that:
- 83 percent of active users prefer to follow a brand than a notable celebrity
- 73 percent of active users prefer to follow a beauty brand than a notable makeup artist
- 70 percent of active users prefer to follow a hair care brand rather than a notable hair stylist
Pinterest is significantly used by women (around 80%). The median age of a Pinterest user is 40.
There are all kinds of guides to help you create and grow your Pinterest channel.
11 Pinterest Best Practices
6 Best Practices for Brands on Pinterest
Intermediate – Advanced Tips
10 Pinterest Tips and Tools to Help Grow Your Business
25 Pinterest Stats, Facts & PR Best Practices
Currently Pinterest offers some advertising options, but only to its largest clients. Reportedly there will be more opportunities to create Facebook-like ads later in 2015.
For more information on Pinterest or any other social media channel, contact us.