Categories: blogSocial MediaUncategorized

A Primer on Pinterest for Small Business

Having a social media presence can be important for your health and wellness business. One of the social media channels many small businesses rely on is Pinterest. Here’s a short summary of what Pinterest is, who uses it and some tips on how you can make Pinterest work for your business.

What is Pinterest?

Pinterest is essentially an online scrapbooking tool. It requires users to ‘Pin’ images that are mainly inspirational. Each image added (or, ‘Pinned’) to your boards can have a link to a website (such as a page on your website).
There are many brand opportunities for companies using this channel. A recent study found that:

  • 83 percent of active users prefer to follow a brand than a notable celebrity
  • 73 percent of active users prefer to follow a beauty brand than a notable makeup artist
  • 70 percent of active users prefer to follow a hair care brand rather than a notable hair stylist
Who is using Pinterest?

Pinterest is significantly used by women (around 80%). The median age of a Pinterest user is 40.

What are some ‘best practices’ when using Pinterest?

There are all kinds of guides to help you create and grow your Pinterest channel.

Basic Tips
11 Pinterest Best Practices
6 Best Practices for Brands on Pinterest

Intermediate – Advanced Tips
10 Pinterest Tips and Tools to Help Grow Your Business
25 Pinterest Stats, Facts & PR Best Practices

What about advertising?

Currently Pinterest offers some advertising options, but only to its largest clients. Reportedly there will be more opportunities to create Facebook-like ads later in 2015.

For more information on Pinterest or any other social media channel, contact us.

hyperweb :